Interrogate, mediate, articulate. You don’t have to be Einstein to remember the three steps for tourism knowledge transfer. And use the same three steps when out in the field as a travel writer, too. The three steps fit neatly into the acronym, I’m a […] showing how your identity changes as you discover and process new data during your travels. In the museum or gallery the travel writer can practice the process as they encounter pieces of work they have never seen before. If the work is totally new then use ekphrasis as a standby, giving the piece two stars and a wish, as you describe it to your audience of museum visitors or rainy-day tourists.